Fullspan vs hiring a new business manager
A new business manager brings judgement, relationships and pitching skill. Fullspan does the research, monitoring and first drafts that take up much of that role's week, so whoever owns new business spends their time on conversations.
Most agencies reach a point where the founders can't keep pitching and delivering at the same time. The usual answer is a new business hire. Fullspan is a different answer to part of that problem, and a useful one alongside the hire.
What a new business manager does that Fullspan doesn't
A person builds relationships, reads a room, pitches in person, negotiates and decides which opportunities are worth chasing. Fullspan does none of that. It drafts, and a person decides and sends.
What Fullspan does that takes up a new business manager's week
- Researching every client and target, and keeping that research current.
- Watching the news, job posts and announcements for a reason to get in touch.
- Remembering who has gone quiet and who has moved to a new company.
- Writing first approaches, follow-ups, proposals and meeting briefs.
It doesn't stop when delivery gets busy
New business usually stalls when the team is heads-down on client work. Fullspan keeps going: every client and target stays researched, and the next move is drafted and waiting.
Using both
With Fullspan, a new business manager starts each day with accounts already researched and drafts ready to review, and spends their time on the conversations only a person can have.
Related
Questions
Can it help us win new business?
Yes. Choose the companies you want to win. Fullspan researches their business, looks for developments that fit your services, and prepares outreach and follow-ups for your team to review. It also helps you reconnect with prospects who have gone quiet.
Does it email prospects or clients on its own?
No. It drafts, and a person on your team reviews and sends. Later, if you want, you can let it send routine follow-ups within rules you set. Anything about price, scope or delivery always comes to you.
Who is it for?
Agencies, consultancies and other service businesses that want to win new clients and grow existing relationships.
See what Fullspan finds about your business
Start with your business domain. Research begins before you create an account.