Reconnect with past clients and quiet prospects
Fullspan keeps track of past clients, prospects who went quiet and contacts who have moved to a new company, and tells you when there is a real reason to get back in touch, with the message drafted.
Every agency has a list of people it meant to follow up with: the client whose project ended a year ago, the prospect who said "not now", the marketing director who moved on. A good reason to reconnect usually appears. The hard part is noticing it.
Who it watches
- Past clients, with what you did for them and when.
- Prospects you pitched who didn't buy, and why if it was recorded.
- Contacts who have moved to a new company, which is often a new client in waiting.
What counts as a reason
New funding, a new leader in the role that buys from you, an expansion, a rebrand, or a product launch. Fullspan cites where it found each one, so you can check it before you write.
The draft
It drafts a short note in your team's voice, about the recipient's news and how you could help, never a generic "just checking in". A person reviews and sends it.
Related
Questions
Can it help us win new business?
Yes. Choose the companies you want to win. Fullspan researches their business, looks for developments that fit your services, and prepares outreach and follow-ups for your team to review. It also helps you reconnect with prospects who have gone quiet.
Will it sound like a bot?
No. It learns how your team writes and keeps every draft short, specific and about the recipient's business.
Does it email prospects or clients on its own?
No. It drafts, and a person on your team reviews and sends. Later, if you want, you can let it send routine follow-ups within rules you set. Anything about price, scope or delivery always comes to you.
See what Fullspan finds about your business
Start with your business domain. Research begins before you create an account.