Fullspan vs HubSpot
HubSpot is a CRM and marketing platform that stores your contacts, deals and campaigns. Fullspan is an AI account manager that researches each account and drafts the next proposal or follow-up. Many service firms use both.
HubSpot and Fullspan answer different questions. HubSpot answers "what do we know about this contact and where is the deal?" Fullspan answers "what should we do next with this account, and can you draft it?"
Side by side
| HubSpot | Fullspan | |
|---|---|---|
| What it is | A CRM with marketing, sales and service tools. | An AI account manager for agencies, consultancies and other service firms. |
| How the record stays current | Your team logs calls and updates deals, helped by email and calendar sync. | It builds each account's record from the email, calendar, meetings and public news you connect. Every fact has a source. |
| What it does next | Workflows and sequences you design and maintain. | Spots an opening, such as a client's new office or a new marketing lead, and drafts the proposal or approach. |
| Who sends | Your team, or an automated sequence. | A person on your team reviews and sends every email, unless you allow routine follow-ups within your rules. |
| Best for | Marketing automation, pipeline reporting and a shared contact database. | Keeping every client and target researched and the next piece of new business drafted. |
Where HubSpot is the better fit
If you need email marketing, landing pages, a support desk or detailed pipeline reporting across a large sales team, HubSpot is built for that. Fullspan does none of those things.
Where Fullspan is the better fit
Service firms rarely have a sales team keeping a CRM up to date. The people who know the client are busy delivering the work. Fullspan does the account work they don't have time for: it reads what changed at each client and target, matches it to the services you sell, and drafts the next move for a person to send.
Using them together
Fullspan doesn't ask you to replace a CRM. Keep HubSpot for reporting and marketing, and use Fullspan to research accounts and draft the proposals and follow-ups that turn into deals.
Related
Questions
How is this different from a CRM?
A CRM waits for you to fill it in and decide what to do. Fullspan keeps the record current from your meetings, email and the news, then does the work: proposals, check-ins, contact reports and meeting briefs.
Does it replace our existing tools?
No. It works inside the email, calendar and meeting tools you already use. Nothing for your clients to install.
Does it email prospects or clients on its own?
No. It drafts, and a person on your team reviews and sends. Later, if you want, you can let it send routine follow-ups within rules you set. Anything about price, scope or delivery always comes to you.
See what Fullspan finds about your business
Start with your business domain. Research begins before you create an account.