Fullspan vs Clay
Clay is a data enrichment and prospecting tool for building lead lists and outbound campaigns. Fullspan is an AI account manager that researches the clients and targets you already care about and drafts proposals and follow-ups for your team to send.
Clay is built for growth and sales teams running outbound at volume: pull companies and contacts from many data sources, enrich them, and feed sequences. Fullspan is built for service firms that win work through relationships: a smaller set of clients and targets, each understood in depth.
Side by side
| Clay | Fullspan | |
|---|---|---|
| Unit of work | A table of companies or people to enrich. | An account: one client or target, with its history, people and what has changed. |
| Who builds it | Someone on your team designs the tables, data sources and prompts. | It researches each account itself once you name it, and keeps the record current. |
| What it knows about you | What you put into the workflow. | Your services, past work and how your team writes, so it can match an opening to something you sell. |
| Existing clients | Mostly aimed at new prospects. | Clients, past clients and targets alike, including people who have moved to a new company. |
| Output | Enriched lists for outbound tools. | Proposals, first approaches, follow-ups, check-ins and meeting briefs, for a person to review and send. |
Where Clay is the better fit
If you have a growth operator who wants to build lists of thousands of companies from many data providers and run high-volume outbound, Clay is a powerful tool for that job.
Where Fullspan is the better fit
Most agencies and consultancies don't win work from cold lists. They win it from clients who buy more, past clients who come back and contacts who move to a new company. Fullspan watches those relationships, spots the moment that fits a service you sell, and drafts the message. No tables to design.
Related
Questions
Can it help us win new business?
Yes. Choose the companies you want to win. Fullspan researches their business, looks for developments that fit your services, and prepares outreach and follow-ups for your team to review. It also helps you reconnect with prospects who have gone quiet.
Will it sound like a bot?
No. It learns how your team writes and keeps every draft short, specific and about the recipient's business.
Who is it for?
Agencies, consultancies and other service businesses that want to win new clients and grow existing relationships.
See what Fullspan finds about your business
Start with your business domain. Research begins before you create an account.