Fullspan for PR agencies
Fullspan is an AI account manager for PR agencies. It researches clients and prospects, spots news that creates a reason to talk, and drafts the new client onboarding pack and the next proposal for your account leads to review.
PR agencies live on news. Fullspan reads it for every client and target, and turns it into new business, more work from existing clients, and a head start on every new account.
A first-30-days pack for every new client
When you win a client, Fullspan drafts the onboarding pack an account lead would otherwise spend weeks on. Everything is a draft to review and take into the stakeholder interviews. Nothing is sent anywhere.
- A media audit and messaging drafts built from the client's coverage and positioning.
- Spokesperson bios and a Q&A bank of easy, probing and hostile questions with draft answers.
- A tiered list of target outlets, podcasts and newsletters, each with recent evidence and a suggested angle. A person validates every name.
- A news calendar for the next two quarters, with data study ideas and reactive hooks.
- A draft crisis protocol, a comment bank for reactive use and a discovery questionnaire.
News that becomes new business
It watches each client and prospect for funding, launches, new leaders and expansions, and drafts the note or proposal that fits, such as a launch campaign for a client opening in a new market.
Your team stays in charge
Every draft is reviewed and sent by a person. Every fact carries a source, and anything inferred rather than found is marked.
Related
Questions
Can it help us win new business?
Yes. Choose the companies you want to win. Fullspan researches their business, looks for developments that fit your services, and prepares outreach and follow-ups for your team to review. It also helps you reconnect with prospects who have gone quiet.
Does it email prospects or clients on its own?
No. It drafts, and a person on your team reviews and sends. Later, if you want, you can let it send routine follow-ups within rules you set. Anything about price, scope or delivery always comes to you.
How do you keep our account data safe?
Account data stays in private storage your business owns. It only reads what you connect, and you can see, correct or delete anything it keeps.
See what Fullspan finds about your business
Start with your business domain. Research begins before you create an account.